S&OP explained in 3 minutes

Why you never seem to have the right amount of milk

So you're an SME and you want to introduce S&OP to your business.

You know it's best practice, but most of the business hasn't really been exposed to it, and the moment you try to explain it, it can sound heavier than it needs to be.

So how do you make it simple enough for every department to understand?

One way is to start with something everyone recognises: ordering milk for the office.

I was in charge of the milk

I thought this would be easy.

Today was a big day. I had been given the most visible responsibility in the office: I was in charge of the milk. Before ordering anything, I looked at what normally happens, asked a few questions and made some assumptions.

Based on what we know today, six bottles seems like our best estimate for next week. It isn’t a perfect prediction. That’s the forecast.

The forecast gets better when more people contribute what they know. Someone might know that more people are coming into the office, while someone else might know that fewer people will be in. Once we agree that six bottles is the best current plan, that’s consensus.

I thought this would be easy

Then reality kicked in.

A new starter joins. Marketing orders coffees. More people are coming into the office than expected.

Also, I swear someone requested goat’s milk in a passing conversation. I can’t prove it, and it has hardly been touched.

Suddenly six bottles doesn’t feel so confident. But the forecast wasn’t wrong. The situation simply changed. Good planning isn’t about predicting the milk perfectly; it’s about adapting the plan as new information becomes available.

Then reality kicked in

Constraints appear.

There isn’t enough space in the fridge for today’s delivery. The cupboard is pretty stacked too.

The milk already in the fridge includes a bulk deal on almond milk that looked cheaper at the time. It turns out to be slow moving and some of it may expire.

Even if we decide we need more milk, we still have to pay for it, arrange the delivery, find somewhere to store it and use it before it expires. The size of the fridge limits what we can actually do. Good planning means balancing how much milk we want, what is possible and what the plan will cost.

Constraints appear

Everyone has a different view.

Nobody is actually wrong. One person hates running out of milk. Another worries about buying too much and throwing it away. Someone else is thinking about what the milk costs and how much space it takes to store.

Marketing is excited about their coffee event and wants to make sure there is plenty, while someone else is asking whether the extra milk is worth the extra cost. Everyone is trying to solve the same problem, but each person cares about a different part of it.

We are all looking at the same situation through a different lens.

Everyone has a different view

One shared plan.
Better outcome.

We review what has changed, challenge our assumptions and agree what to do differently. Instead of leaving with several different opinions, we leave with one shared plan.

The goal isn’t a perfect plan. The goal is for everyone to understand the decisions and move forward together.

The fridge is stocked just right. We have bought the right amount, avoided unnecessary waste and people are happy. And I’m not ordering milk every day. Next week we’ll compare what actually happened with what we expected, learn from it, improve the forecast and then do it again.

I suddenly realised this was never really a story about milk.

This is where Sales & Operations Planning lives.

One shared plan. Better outcome.
The S&OP Cycle
PlanReviewLearnRepeat

The same conversation. Every month.

The story about milk was simple.

Real businesses have more products, more customers and more decisions. But the principles do not change.

Each month, four connected conversations turn changing information into one shared plan everyone can execute.

Some SMEs hold separate monthly meetings. Others combine the conversations, or manage the process continuously through a clear and visible workflow without formal meetings at all.

The exact format can flex around your business. What matters is that product, demand, supply and financial changes are visible, the right people contribute, and decisions are made using one shared plan.

S&OPOne plan.
Every month.

What are we going to sell?

Key meeting
PMR – Product Management Review

Before forecasting demand, the business needs to agree which products should be included in the plan and understand where each product sits in its life cycle.

What is discussed
  • New product launches
  • Existing products
  • Products being phased out
  • Product life-cycle stage
  • Range and portfolio changes
  • Pricing or packaging changes
  • Promotions and marketing activity
  • Timing of launches and discontinuations
Outcome
A clear and agreed product plan showing which products the business needs to plan for.

When S&OP becomes Integrated Business Planning

S&OP begins by connecting what the business wants to sell with what it can supply.

When product plans, commercial assumptions, financial outcomes and leadership decisions are brought into that same process, it begins to become Integrated Business Planning.

OT is designed to support both: practical S&OP today, with a natural path towards a more integrated way of running the business.

One planning journey

Whether you're planning milk for the office or products for the market, the principle is the same: bring demand and supply together around one shared plan.

Sales & Operations Planning provides that operational alignment. As businesses mature, many extend that process into Integrated Business Planning by bringing product, financial and strategic planning into the same conversation.

OT is being designed to support that journey, helping growing businesses build strong S&OP today while creating the foundation for what comes next.